Calling it a spade

The thing about failure is this – the maths involved with the parameters is sometimes too much. So calculating whether it’ll work or not is really not computable. (no word….?) Yes – yes a computer can do it. But I

React to Experiences

Its natural right? You’ll only react to things you get exposed to. What do you expose yourself to? If you are a marketer, this may help. 1. Expose yourself to 3 news items a week about your favorite brand. Doesn’t

….solve my problem…else…walk on ol’boy….

The concept of mailers is intriguing. If you agree – that you will take my call anytime I call you – tells me that you are willing to hear from me. You have willfully agreed to listen to me. You

#Why they don’t wanna come to your party

We (at MarTeck) did a 2 day outing for PTC and our customer at Panchgani 2 years back. PTC chaps still remember it everytime they go to panchgani. I think I make my point – we throw good parties. You

Content and MVPs

Content is just like a product. 1. Just like you look for differentiators in your product – look for differentiators in your content. 2. Just like you create exclusivity in your product – create exclusivity in your content. 3. Just

Driving without signs

You see accidents happen because someone’s judgement goes for a toss. We all make mistakes. Indicators, break lights, reverse lights and hazard lights are your communication tools out on the road. You would use them to tell someone you are

Co-curriculum in marketing.

I would often catch myself boring someone on her co-curricular activities in school and college. Marketing demands an exposure to as many things in life as possible. Psychology forms a major portion of marketing and co-curricular activities bring you in